Yellow Cake on the Horizon

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Oh my goodness, so many new things, so long ago my last post.

First, a quick one:

JULY 2, 2009
For General Mills, Wheat-Free Items Are Tricky to Make, Cheap to Market

Mass marketer General Mills Inc. is carving out a niche in gluten-free food after realizing it could reach eager customers without costly ad campaigns.

The company's Betty Crocker brand is rolling out gluten-free mixes for cookies, brownies and cakes. The mixes are the first gluten-free offering from a major, mainstream brand in the cake-mix aisle. Gluten is a key protein in wheat, but many people react badly to it.

Ann Simonds, General Mills's president of baking products, says the company decided to pursue gluten-free products last year after its customer-relations department noticed that customer inquiries about food allergies and sensitivities ...

http://online.wsj.com/article/SB124649298279583139.html

Or, you know, if they'd been paying attention. I have to say, this is probably the beginning of the crap-ization of gluten-free food, but doesn't a box cake sound kind of dreamy in a summer vacation kind of way?

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